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Dhoni, Bhajji, Sehwag and Ishant get digital identities


Digital world gets a starry touch; cricket stars launch personalised websites for their fans

The India Cricket Captain, MS Dhoni led his teammates off the field too as he launched a personalised website to connect with the huge fan following the cricketers have. Three other top Indian cricketers, Harbhajan Singh, Virender Sehwag and Ishant Sharma also launched their official website in collaboration with TSD Corporation Ltd today in Delhi. Founded by a team of seasoned professionals; TechShot Digital will exclusively promote the four cricketers in mobile, digital, new media and technology spheres and will handle the official websites for Dhoni, www.dhoniworld.com; for Bhajji www.bhajjiworld.com; for Sehwag www.sehwagworld.com and for Ishantwww.ishantworld.com.

The personalised websites of the four cricketers will give a rare insight into their world with exclusive interviews, videos, pictures from player’s personal library and records.Through this medium the young and budding cricketers’ queries related to the game will be answered by the stars themselves online, making it a coaching platform for potential talent. These breakthrough websites will also play an important role in taking these stars’ charity work forward as some of their memorabilia and equipment will be auctioned through these websites to get funds for charity. Talking about this first ever initiative, Jay Motwani, Chairman & Managing Director, TechShot Digital Pvt Ltd, said, “The personalised websites of the boys will be a great platform for the millions of fans to know more about their favourite stars. Apart from being informative, the websites will redefine the player-fan relationship in India by providing an opportunity for the fans to connect and interact with their favourite cricketers.TechShot Digital’s core area of focus would be to create digital management identity platform to extend support to celebrities and organisations to create, develop and manage digital content for them.” Launching his personalised site, Captain Cool MS Dhoni said, “My website will act as a bridge between my fans and me which will enable me to interact with them on a regular basis. The website will reflect my personality and will help my fans know and understand me better, not only as a cricketer but as an individual as well.” Enamoured by his new identity, the explosive Virender Sehwag said, “I am delighted to have my own presence in the web world. Now I am available to my fans across the planet and they can ask me anything about my life and I would try my best to respond to all of them.” Echoing the excitement shared by his teammates, the spin wizard Harbhajan Singh said, “In a big country like ours, where cricket is a religion, internet is the best possible way to stay in sync with our fan base. Just like my cricket I would also like to ensure my fans that me and my web team will try hundred percent to keep my website interactive, entertaining and updated.” The lanky and ever smiling Ishant Sharma was all thrilled to have his own space in the virtual world. “I am really looking forward to interact, respond and gain feedback from my fans across. I will more than welcome any ideas or suggestions they might like to come up with to make my website more appealing and dynamic.”The website design, content and look and feel will depict the different and distinct personalities of the four cricketers. “TSD Corp as a company would help distribute and protect identities of the celebrities and organisations in the digital space. We would provide the right guidance and support to our clients to manage digital identities with a focus on creating a strong distribution platform across the world for all its clients. Each of these websites has its own USP and reflects the personality of the star. Our constant endeavour would be to position the websites as their brand extensions,” highlighted Pankaj Rahul Singh, Director,Chief Operating Officer of the company. The four websites are online from Monday, December 28, 2009 and will feature different sections like records and statistics, personal life, images, favourite lists, facebook and twitter links and much more.

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