A visual medium that attracts the attention of even the most social media obtuse people with stunning pictures, Instagram is rather easy to navigate. However, if you plan to increase your followers on the photo-sharing site, you can't not benefit by following Instagram etiquette. We spoke to Pankaj Rahul Singh, director and COO at TSD Corp--a digital identity management company that handles the social media interaction of your favourite cricketers like MS Dhoni, Virender Sehwag, Harbhajan Singh and IPL teams like Delhi Daredevils and Kings XI Punjab.
Here are the seven tips you can consider to ace the medium, because honestly, no one likes to follow that jerk who overdoses on hashtags.
1. Posting a #ThrowbackThursday photo
You can't share a picture from a bash held last week as a #tbt picture. "#ThrowbackThursday has evolved into a weekly photography upload game that does have some sort of strict rules. The idea of a 'throwback' relates to an ode to your past. A photo from a year ago may be acceptable for the more lenient Instagram watchers, but when it comes to #tbt, the older the photo, the better," suggests Pankaj. This essentially means baby photos, your graduation image or the dreadful saree you wore to the farewell are a big thumbs-up.
2. Sharing only selfies, all the freaking time
No one wants to see their feed bombarded with multiple posts of your face, so cut down on the selfies, unless of course you are a makeup enthusiast and your face is where all the action happens.
3. Don't use a difficult username
"As Instagram's search function isn't as efficient as other websites, a simple username will ensure that people are able to easily find and follow you," he says.
4. Don't overuse or misuse hashtags
"Hashtags are very important on Instagram and should be used on every post to increase reach. Choose 5-7 hashtags instead of 7-10 to include in the caption," he adds. Since the function of a hashtag is merely to help search relevant pictures on the medium, adding useless hashtags is pointless.
#incredibleindia #fort #mandu #history #travel #holida
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