Countrys top cricket portal Circle of Cricket joined hands with to change the game with heightened engagement model

Company Brief
New Delhi, February 21, 2018

In a cricket crazed country like India where fandom knows little boundaries, cricket related content has usually been restricted to one way communication of content through stats and profiles. Circle of Cricket powered by aims to change that.

Circle of Cricket recently launched their Official Facebook Messenger Chatbot which allows them to push Cricketing content to its fans to their Messenger App. Subscribers who sign up with the Chatbot shall receive daily news updates, Live scores, exclusive photos/videos and more. COC's Chatbot, powered by, is already in line to become the world leaders in the Sports segment due to their high user base and interactive automated chat., a data driven AI platform based in California & India joined hands with COC to disrupt the way cricket fans in India engage with their favorite sport. A domain so far dominated by stats, profiles and commentary gave way to a dynamic mix of interactive multimedia content spanning from quizzes & contests to polls and videos. helped shape this accelerated engagement model with a state of the art bot experience shaping content consumption and monetization for the popular cricket portal.

According to Umesh Lakhmani, Head of Strategic Alliances and Partnerships, Circle of Cricket, Messenger Apps are the future of delivering content directly to the fans and we are delighted to have tapped into the market at the right time. Circle of Cricket Facebook Messenger's open rate has been as good as 85-90% while delivering more than 5 Million Messages each month. Messenger bot is generating 7% of the overall FB traffic and looking forward to cross 10% of engagement before end of the year to become the leaders in delivering Cricket content to our fans through Facebook Messenger.

Mahi from Botworx said, Circle of Cricket has been one of our early partners and the growth we have seen so far has been tremendous. In a country as cricket obsessed as India it's challenging and equally gratifying to build a platform that engages such a diverse group of people. Through our partnership we wanted to honor this fandom with a chance to create a fulfilling two way communication, finally giving the great Indian cricket fan a platform to engage with their favorite sport!

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Amrit Singh


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